Want More Sales? Forget About Your Product!

There are a lot of people out there that will tell you that “MLM is a sales business”.  I have to say that I completely disagree with that statement. The following is the way that Tom “Big Al” Schreiter explains how to “Not sell” using his One Minute Presentation. You can get more in depth lesson’s about Tom “Big Al” Schreiter’s One Minute Presentation by going to the Fortune Now website and signing up for his free lessons.

It’s true that in order to make money you have to move product. We all know that. If you don’t have product moving through your organization then you’re probably not making any money! The real key is how your product is being moved. Obviously you want to have a consumable, value priced product that people want and need. So for the sake of this article let’s assume that’s the case. Now, I want you to ask yourself two very simple questions, and really think before you answer them!

#1 – Do you like being “Closed” in a high pressure sales situation?

#2 – What do you think or do at a store when you see the sales person headed your way?

Most of you probably answered “No” to question number one pretty quickly. If you answered yes, you’re less than 1% of the population…..but read on anyway! This is going to help you understand how the rest of the planet thinks. On question number 2, the vast majority of us probably answered somewhere in the middle. If you have questions about a product, then you may want to talk to the salesperson. But, for the most part, most of us have a pretty good idea about what we are looking for BEFORE we go looking for it. So your not all that interested in talking to the sales person, and are probably looking for a way to dodge them when we see them coming.

Having gone through that little exercise, why would you try to “sell” your product or service to anyone? Especially if it’s unsolicited! You’re a turn off before you even start, and not likely to get them to buy. (Unless your RED! – See “Introduction to Colors”)

So we have a problem! How do we get people to buy our product or service without selling it to them?

It’s not as difficult as you might think!

Here’s the solution. Find the people that have a problem that your product or service can solve, then find out if they WANT to solve their problem (This is important!) and help people solve their problem. This can be applied to just about anything, from your products, to your business opportunity. Let’s use an example here.

Let’s say that I’m having a conversation with just some random person, doesn’t matter where because this is very non-invasive and could work anywhere. Tom keeps it pretty generic, so I will to. Insert products as you see fit!

Me – Hi how are you today?

Prospect – Oh, I’m alright. Just out getting some “XX” for the house.

Me – Yeah I had to go out and get some of that the other day myself.

Prospect – Yeah, this stuff never seems to last long enough, and it’s getting hard to pay for it as often as we need it! (He/She has just identified that they have a money problem for you. Now you can find out if they would like to solve their problem!)

Me – I used to have that problem to. I found a pretty simple way to solve it though. I have a little story I could tell you, takes about a minute. It might help you make some extra money to cover your expenses, it might not. Would you like to hear it?  (Now I’ve offered to tell them about a solution to their problem, and told them that it will only take up 1 minute of their time. Plus, almost everyone likes a story!)

Prospect – Sure!

Me – I’m a Firefighter, and I found that it was getting difficult for me to keep up with my bills and expenses to. Then I got talking to a guy/gal I know and they showed me how I could make enough money to cover my expenses by finding some people who are interested in (Insert Product). Now I just talk to people interested in (Insert Product) and when they buy some, I get paid for it.

Now, I’ll break from the conversation here. At this point, the prospect is either going to be interested, and you’ll either give them some more information or set up a time to meet with them, or they are not, and you LEAVE THEM ALONE! Finish your conversation and go on your way.

You have now told them about your product, and your business opportunity, and given them a chance to take an interest. If they don’t take an interest, don’t try to convince them. Your wasting your time! You will have to convince them month after month, and all you’ve done is created a job for yourself.

The above conversation could be tailored to fit just about any product, service or business opportunity out there. If you would like to learn more about the “One Minute Presentation” visit the Fortune Now website and sign up for Tom “Big Al” Schreiter’s free lesson’s and newsletter that are offered.

If you would like learn more about what I do, and how I came to be introduced to this information, click here and download my FREE ebook Success in 10 Steps. It can help save you years of failure and frustration!

As Always, Thanks for Reading! I hope your having a wonderful day.

Justin Borden

978-479-6278

justinkborden@gmail.com