Introduction to Personality Colors and How it can Impact YOUR Business

We all know that it takes many different types of people to make the world go ’round. We also all know that just about everyone on the planet is different. That’s pretty basic!

So why is it that so many people take the exact same approach when talking about thier business, service or product with every single person they talk to?

The answer is really pretty simple. That’s just the way that we’re trained. Most of the training systems out there don’t take personality into account. They just tell you to say “X,Y and Z” off of some script and hope for the best! I’m here to tell you……THAT’S INSANE!

So what can we do differently to change it? How can we tailor our presentations so that the person we are talking to will be more responsive to what we have to say? How can we get out of that scripted “Rut” and get people to actually listen to what we have to say?

The answer to those questions is actually pretty simple to.

Step 1 – Stop Talking.

Step 2 – Listen and pay attention.  REALLY Listen and pay attention!

When you do those two things your going to have an opportunity to figure something out that can change not only the way you talk to your prospect when the time comes, but a chance to double or even triple the positive response from them! Within just a few minutes, by paying attention to what they say and how they say it, you can determine what type of personality type your prospect is.

People can be easily categorized into four basic types of personalities. By determining this you’ll be able to talk to them in THEIR language, and they will LISTEN to YOU and what you have to say.  I’ll give a short description of each here……

• Blue (Sanguine) – Blue personalities are  high speed, low drag. They want to have fun and will freely offer information that you don’t need, and may not even have any relevance to what your talking about. They just want to have fun! They don’t care about the details for the most part, that stuff is BORING to them. They just want to GO, GO, GO!

• Yellow (Phlegmatic) – Yellow personalities are caring and loving. They are generally emotionally sensitive. They have a soft and gentle nature and care more about taking care of others than themselves. They will generally answer your questions, but don’t offer any additional information as a rule. They want to know how what you’re talking about can help people.

• Green (Melancholy) – Green Personalities like to take it slow and get all the facts. Their emotions are none of your business, as it’s not relevant to anything in business. They are generally polite, but don’t offer information freely and may or may not answer your questions completely. Give them all the information you can, they soak it up! Just make sure you give them time to make notes and analyze it!

• Red (Caloric) – Red personalities know better than you. You don’t have to ask them, they will tell you they know better than you and then they’ll tell you why. If you get to ask them any questions they will likely ignore it and just finish telling you how great they are. These people are GREAT at hard sales, and they can put TONS of people into a business, but they won’t coach or train any of them. They will be way too busy talking themselves up to someone else.

By learning these four personality types, and how to speak to each one, you can customize you approach to whatever it is you’re trying to do whether it’s selling a product, introducing a business or pretty much anything else! By doing this, you can create a relationship with someone almost instantly!

Knowing how to recognize these and deal with each one can also help you greatly in improving your personal relationships as well. You can get a better understanding of why your Brother, Spouse, Parents, Kids, Aunts and Uncles do things the way they do! ( Imagine actually understanding your Spouse?! )

If you would like some more in depth training on the Colors and how you can use them to grow your business and improve your relationships, just click here and download the FREE e-book Success in 10 Steps. I will get you plugged into a system that does regular colors training, live and interactive, for FREE.

Thanks for Reading everyone! I hope your all having a Great day.

Justin Borden

978-479-6278 ~Anytime~

justinkborden@gmail.com